As an assistant professor in the department of Design, Production and Management (ET), I work mainly for the educational program of Industrial Design Engineering. My field of expertise and research is enhancing product development trajectories by using ‘Synthetic Environment’ to support multi-stakeholder decision making. This incorporates the use of technology (Virtual Reality, Augmented Reality, Internet of Things, Robotics etc) in order to understand and visualize the consequences of decisions. The application field is mainly on Smart Industry / Industry 4.0