The world is heading towards a new future, with different technologies which people have to get used to. Some innovations may be similar to things we already know while others may be drastically different as in the case of bicycles, e-bikes and the hyperloop. New behavior is hardest to adopt when it involves breaking old habits and researchers from the TU Delft Energy Transition Lab are exploring ways how our human nature can increase the (short-term and long-term) effectiveness of energy-transition policies. Lab Director Gerdien de Vries will share more details about their work as well as the science behind ‘nudges’.
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