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Children eat new types of fruit and vegetables with Miffy

Thursday, 7 March 2024
Wageningen University

Children eat new types of fruit and vegetables with Miffy

Can parents get their children to eat new types of fruit and vegetables in a playful way? This question is central to a study into experiences with the 'Miffy eats the rainbow' method. Researchers from Wageningen University & Research developed this colorful approach in collaboration with Mercis, the rights agency and publisher of Dick Bruna's books.

In the study, the researchers test parents' experiences with the method when they use it at home. Can this be applied well in daily life and how effective is it for their child? The researchers previously tested 'Miffy eats the rainbow' in classes at various primary schools and the results were promising.

Insufficient fruit and vegetables

Fruit and vegetables are extremely important for a child's health and lay the foundation for a healthy diet later in life. Yet many children in the Netherlands still do not eat enough fruit and vegetables. About 95 percent of children aged 4 to 11 do not meet the recommendations for the daily amount of vegetables. On average they eat less than half of this. Only 2 in 5 meet the recommendations for both fruit and vegetable intake (125-175 grams of vegetables per day and 1.5 pieces of fruit for children aged 4-8 years).

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More about the research.