On October 25th 2023 three members of our consortium presented the 4TU-Redesign project at the Digital Innovation Expo in Wageningen. Anand Gavai, Maral Mahdad and Kathleen Guan discussed with the audience how the data platform, algorithms and dedicated apps enable to connect a whole food supply chain. This chain embraces consumers whom receive specific diet recommendations, local production of their chosen fruits and vegetables, and smart logistics solutions to bring all in an effective manner to the consumer. The digital and data innovations are a central element in this connected and customized chain.

(In the picture, from left to right: Maral Mahdad, Kathleen Guan and Anand Gavai.)