On November 15 2023, Miranda Meuwissen was invited by Jaap Feijen (HAN) to present and discuss 4TU-Redesign with the master students of the new master program ‘Business Sales’. The discussion centred around two topics: (i) how did the creative innovation process around 4TU-Redesign materialize, and (ii) which challenges do we face? The students added very useful ideas to 4TU-Redesign including some new challenges and unique selling points. Many thanks.